Paris, Precision, and the Jordan 5: PSG x Jordan Brand Lands at Noirfonce

PSG x Jordan Brand has always been a partnership born not from convenience, but from aligned codes: style as a language, performance as a foundation, and global culture as the arena.

And now, the newest chapter arrives with the PSG x Air Jordan 5, a pair that once again proves that football and basketball share energy.

Paris Saint-Germain is more than a club. It’s a cultural export: fashion, attitude, elegance, and edge wrapped into a single badge. So when the Jordan 5 becomes the canvas, the story extends far beyond sneakers.

This year’s release takes the familiar lines of the Jordan 5 and filters them through Paris: subtle, sharp, disciplined. The palette feels premium and confident, the detailing crisp without trying too hard. It’s PSG’s identity distilled: monochrome sophistication with just enough fire underneath.

You get the sense this isn’t about sport alone. It’s about a way of moving.

For a release with this much weight, we wanted to do more than display a sneaker.
We wanted to build a moment.
So we did.

At Noirfonce we opened the vault and created a PSG × Jordan footwear and jersey exhibition, a curated timeline of eras, kits, silhouettes, and stories. All of this arranged with the intention of reminding our community that PSG’s influence didn’t start with hype… and it won’t end with it.

From early Jordan-branded kits to past classics and rare pairs, the exhibit became a small Parisian expression inside our walls: a reminder that clubs can be cultural forces, not just athletic ones.

The exhibition isn’t a press moment.
It isn’t an activation.
It isn’t a marketing play.

It is for you.
Our regulars, our collectors, our football-heads, our Jordan loyalists: the people who understand why the smallest detail on a kit or heel tab can matter more than a headline.

Bringing everyone together to experience it, to talk, to compare memories of old drops and old matches… that's the part you can’t put in a product description.
That’s the part that makes it Noirfonce.

The newest PSG x Jordan 5 is more than a drop: it’s a chapter in a continuing story between two global forces who understand the power of aesthetics, sport, and culture when they intersect with intention.

And being able to celebrate that inside our walls, with our community, through a bespoke exhibition? That’s the part that matters most. 

The Air Jordan 5 x PSG is available now in store and online.