New Balance 740

• New Balance
• 740
• Concord Grape / Purple Fuchsia - Sun Glow

• U740MC2

The 740 was the typical everyday running shoe, worn over miles and miles, then replaced. Today, this longtime fan-favorite has been dusted off to inspire a whole new generation of enthusiasts. The 740 combines familiar 2000s running-inspired elements (open mesh upper, segmented midsole, and streamlined silhouette) with embellishments like angular overlays and two-tone mesh, giving the 740 a unique visual identity. Whether you're rediscovering it or discovering it for the first time, the 740 is ready to become your next favorite shoe.