Noirfonce Paddock x Adidas: Running Through Madrid

Last night, we opened the doors to Noirfonce Paddock, our weekend-long collaboration with Adidas Spain celebrating the Spanish Grand Prix. For Day 1, we traded the roar of the racetrack for the streets of Madrid, bringing our community together for an evening run through the city.

70+ runners, three distances

More than 70 people showed up, laced up and joined us for a run through some of Madrid's busiest streets. Four groups set off across three distances: two groups ran 5K, one took on 7K and another covered 10K. Runners of different speeds and experience levels, all moving together through the city.

Gran Vía at running pace

The route took us through some of Madrid's most recognisable arteries, including Gran Vía. Running through the heart of the city is always a different experience. The streets are busy, the pace is unpredictable, and finding space for a group of runners can be its own challenge.

But that is exactly what made the evening special. There was something particularly satisfying about looking down Gran Vía and seeing Noirfonce T-shirts moving through the crowd. Seventy-plus people, running together, cutting through one of Europe's busiest city centres. What started as a collaboration with Adidas quickly became something much more familiar to us: our community taking over the streets and making the city feel like home.

Good runs need good fuel

After crossing the finish line, Aprons and Kimonos were waiting with a selection of post-run treats for everyone to refuel and hang out. The running may have been the reason we gathered, but the food, the conversations and the time spent together afterwards are just as much a part of these events.

More than a run

Day 1 of Noirfonce Paddock was about bringing together the things we care about: running, community, creativity, Madrid, and the culture that lives around sneakers and sport. Adidas gave us the opportunity to build something around the Spanish Grand Prix, but it was the people who showed up who gave the event its energy.

If the run left you wanting more miles, our Adidas Running selection is a good place to start. And if you like seeing our community on the move, read about our weekend at O Marisquiño 2026 in Vigo.

To everyone who joined us for the 5K, 7K or 10K: thank you for running with us.

And to Adidas Spain and Aprons and Kimonos: thank you for helping us make Day 1 happen.

This was only the beginning of the weekend.

We keep it going.