New Balance 990 Black Friday

  • Sale
    New Balance 990v4 Made in USA Grey — unisex sneaker ENCAP mesh suede New Balance 990v4 Made in USA Grey side view — mesh and suede
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    37.5
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    +1 colors

    New Balance 990v4 Made in USA "Grey"

    195.99€ 249.99€ 21%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990 Made in USA Spring Tide Navy — men's sneaker ENCAP New Balance 990 Made in USA Spring Tide Navy side view — mesh and suede
    37.5
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    40
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    +1 colors

    New Balance 990 Made in USA "Spring Tide"

    179.99€ 239.99€ 25%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v6 Made in USA Black — men's running sneaker USA New Balance 990v6 Made in USA Black side view — breathable mesh and suede
    40
    40.5
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    44.5
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    46.5
    +1 colors

    New Balance 990v6 Made in USA “Black”

    179.99€ 249.99€ 28%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v4 Made in USA Marblehead — unisex running sneaker made in USA New Balance 990v4 Made in USA Marblehead side view — classic light grey profile
    37.5
    38
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    +1 colors

    New Balance 990v4 Made in USA "Marblehead"

    192.99€ 239.99€ 19%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v4 Made in USA Limestone — unisex sneaker mesh and suede New Balance 990v4 Made in USA Limestone side view — mesh and suede upper
    37.5
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    40
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    46.5
    +1 colors

    New Balance 990v4 Made in USA "Limestone"

    169.99€ 239.99€ 29%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990 Made in USA Tan/Green — men's sneaker made in USA New Balance 990 Made in USA Tan/Green side view — natural mesh and suede
    39.5
    40
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    39.5
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    +12 Size

    New Balance 990 Made in USA

    188.99€ 239.99€ 21%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v6 Navy Made in USA — sneaker homme gris marine premium New Balance 990v6 Navy Made in USA vue latérale — suède et mesh américain
    40
    40.5
    41.5
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    46.5
    +1 colors

    New Balance 990v6 Made in USA "Navy"

    199.99€ 249.99€ 20%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v4 Made in USA Plum — men's sneaker mesh and suede New Balance 990v4 Made in USA Plum side view — suede and mesh upper
    37.5
    38
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    40
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    +1 colors

    New Balance 990v4 Made in USA "Plum"

    169.99€ 239.99€ 29%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v4 Made in USA Black — men's sneaker mesh and suede New Balance 990v4 Made in USA Black side view — mesh and suede upper
    39.5
    40
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    +1 colors

    New Balance 990v4 Made in USA "Black"

    179.99€ 239.99€ 25%
    (IVA incl.)
    Sale
  • Sale
    New Balance Made in USA 990v4 U9901MX New Balance Made in USA 990v4 U9901MX
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    37.5
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    46.5
    +17 Size

    New Balance 990v4 Made in USA "Olive Leaf"

    189.99€ 239.99€ 20%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v6 Made in USA Vintage Indigo / Eclipse - Slate Grey U990LT6 New Balance 990v6 Made in USA Vintage Indigo / Eclipse - Slate Grey U990LT6
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    39.5
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    +2 colors

    New Balance 990v6 Made in USA "Vintage Indigo"

    169.99€ 249.99€ 32%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v6 Made in USA Olive — sneaker homme fabriquée aux États-Unis New Balance 990v6 Made in USA Olive vue latérale — mesh et daim premium
    40
    41.5
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    +1 colors

    New Balance 990v6 Made in USA "Olive"

    179.99€ 249.99€ 28%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v4 Macadamia Made in USA — men's beige suede made in USA sneaker New Balance 990v4 Macadamia Made in USA side view — premium suede and mesh upper
    39.5
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    +1 colors

    New Balance 990v4 Made in USA "Macadamia"

    179.99€ 239.99€ 25%
    (IVA incl.)
    Sale
  • Sale
    New Balance Made in USA 990v6 Avocado / Natural Mint U990AB6 New Balance Made in USA 990v6 Avocado / Natural Mint U990AB6
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    37.5
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    +18 Size

    New Balance 990v6 Made in USA "Natural Mint"

    179.99€ 249.99€ 28%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v4 Moonbeam Made in USA — unisex iconic grey lifestyle trainer
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    +1 colors

    New Balance Made in USA 990v4 "Moonbeam"

    179.99€ 239.99€ 25%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v6 Navy Made in USA W — sneaker femme marine premium américaine New Balance 990v6 Navy Made in USA W vue latérale — suède et mesh féminin
    36
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    +1 colors

    New Balance 990v6 Made in USA W "Navy"

    179.99€ 249.99€ 28%
    (IVA incl.)
    Sale
  • Sale
    New Balance 990v6 Made in USA Molten Lava U990RT6 front view | NOIRFONCE New Balance 990v6 Made in USA Molten Lava U990RT6 left side view | NOIRFONCE
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    +15 Size

    New Balance 990v6 Made in USA "Molten Lava"

    169.99€ 249.99€ 32%
    (IVA incl.)
    Sale

New Balance 990 Black Friday Sale

Black Friday deals on New Balance 990 sneakers

Here you'll find every New Balance 990 included in this year's Black Friday sale. The 990 is the brand's most iconic line: an 80s running shoe that became the go-to for designers, dad-shoe fans and anyone who loves grey. In this edit you'll find the most wanted versions of the New Balance 990 at reduced prices, in classic colourways and harder-to-find editions. Want to see more from the brand? Head to the New Balance Black Friday sale and explore the full campaign.

990v6 and 990v4 Made in USA sneakers on sale

The 990v4 is the purists' favourite: suede and mesh, the reflective N on the side and a sturdy silhouette that hasn't gone out of style since its return. The 990v6 takes the line somewhere sleeker and more modern, with a lighter, more responsive midsole built for everyday wear. Both are part of the New Balance Made in USA collection, made in the United States with premium materials, and both work just as well with straight-leg jeans as with pleated trousers. Grey always sells out first, so if your size is in stock, don't wait.

From the 1982 original to the new 990v7: the Made in USA story

The first 990 arrived in 1982 and was the first running shoe to cost more than 100 dollars, built on a simple promise: the best technology and the best craftsmanship possible. Since then, every version has updated the cushioning and materials without losing its identity: suede, mesh and grey. With the new 990v7 the story keeps going, proving that Made in USA from New Balance is still a benchmark for quality, whether you run in them or simply want trainers that last for years.

992 and 993: more Made in USA deals this Black Friday

Love the 990 but fancy something different? Its siblings from the 99X series are on sale too. The New Balance 992 launched in 2006 with a more technical design and everyday cushioning, and today it's one of the brand's most sought-after re-releases. The New Balance 993, introduced in 2008, is the most cushioned and comfortable of the family, with a generous dad-shoe silhouette. Both are made in the USA and share the 990's premium finish.

New Balance 990 Black Friday 2026: FAQs

When is Black Friday 2026?

On Friday 27 November, with Cyber Monday on Monday 30 November. Sign up to the newsletter to hear as soon as the campaign starts at NOIRFONCE.

How does the New Balance 990 fit?

It usually fits true to size. If you're between sizes, check the size guide on the product page.

What does Made in USA mean at New Balance?

That the pair is made in New Balance's US factories, using selected materials and strict quality control.

What's the difference between the 990v4 and the 990v6?

The v4 has a more classic, sturdy look; the v6 is sleeker and lighter, with a more modern midsole.