Running Black Friday

Before you look at prices, think about what you need them for. An everyday easy-run shoe and a race shoe are very different things: cushioning, weight, stability and durability all change. Most runners have one main pair for the bulk of their kilometres and, if they train hard, a lighter one for faster sessions. Black Friday is a good time to complete your rotation without paying double.

Carbon-plated running shoes are designed for race day and high-tempo intervals: they pair highly responsive foams with a stiff plate that smooths out your transition. They're not an everyday pair, but if you're chasing a PB, they're the right tool for the job. If you're training for a winter race, this is the purchase you'll notice most once you've pinned on your race number.

This is the core of any regular runner's rotation: comfortable shoes for easy days and slightly lighter models for tempo sessions. In this selection you'll find options from Nike, Asics, Hoka, On, Saucony, New Balance and adidas, so you can compare before you decide.

If the mountains are your playground, you need lugs and protection, not a road shoe with a bit of tread. And in November, with the rain setting in, waterproof versions stop being a luxury: they keep your feet dry on muddy, puddle-filled runs. Check out the trail section of the campaign and choose based on the terrain you run on and the distances you usually cover.

Each brand has its own character: Nike focuses on responsiveness, Asics on stability and cushioning, Hoka on generous foam, On on its own proprietary cushioning system and Saucony on the balance between technical performance and heritage. If you already know which one is yours, head straight to the Hoka Black Friday deals or the Saucony Black Friday deals.