The Air Jordan 14 designed by Tinker Hatfield and released in 1998, takes its cues from the Ferrari 550 Maranello: a crest-like badge, a sole that nods to racing tyres, and seven Jumpman logos hidden across the shoe, as if waiting to be counted. It's the shoe Michael Jordan wore for the Last Shot in Game 6 of the 1998 Finals. Few Jordan silhouettes carry that much story in that much detail.
Now Mowalola Ogunlesi has taken hold of it. Born in Lagos, trained at Central Saint Martins, former design director of Yeezy Gap, she is one of the most distinctive voices in fashion today. Her first Jordan Brand collaboration is an AJ14 in Black/Burnt Red–Metallic Gold (IQ5708-001), unveiled in Paris this summer. The campaign is called "Something's Off".
It's a good title. Because something is.
The upper is a burnt red-brown that looks aged rather than new, as if it has already lived a life. The midsole is blacked out. Plaid appears where you least expect it: at the heel and throughout the lining, red against black. The side window, traditionally home to the shield-shaped crest, now holds a round branded emblem. Underneath, "XIV" and a Jumpman sit in deep wine red, while touches of metallic gold keep the Ferrari roots quietly in view. Alongside it, Mowalola also released a backless AJ14 mule in aged metallic silver.
Then there's the lettering. "MOWALOLA" runs across the side panels in an oversized cursive script, closer to a signature than a logo. It isn't printed. It's stitched: a dotted line of thread traces every letter, so the name feels drawn rather than stamped. On the insole, the same script returns on a bordeaux-red graphic, just below the Jumpman.
This matters because the Air Jordan 14 is a shoe built on logos. Seven Jumpmen, a crest, a "23", an "XIV". Everything is precise, engineered, placed with the discipline of a car designer. Mowalola answers all of it with one word, written the way you would sign something you made yourself.
Cursive is personal. It's a little imperfect, a little intimate, and it never looks exactly the same twice. Against the clean geometry of a Ferrari-inspired silhouette, it reads like a name carved into something old. A mark left by whoever held it before you.
And the word itself is not just a brand. Mowalola is the designer's first name. On this shoe, the brand and the person are the same thing, written in the same hand.
Who drew it? Neither Jordan Brand nor Mowalola has publicly credited a lettering artist for the collaboration. What we know is that the script is Mowalola's own signature mark, and that on the AJ14 it was translated into thread rather than ink.
There's something about Jordans above the 11 these days. The 12s, 13s, 14s and beyond don't carry the same noise as the early numbers, and that's exactly what makes them exciting. Picking one up feels like discovery. The tones, the lines, the details you only notice the second or third time you look. They reward attention.
With this AJ14, we wanted to take that feeling further. The aged upper, the muted palette, a name stitched into its side: the shoe almost feels like a relic. Something unearthed rather than unboxed. Something that needs to be delicately discovered.
So we went after that idea in a dramatic way -deep shadow. Light used sparingly, only where it needs to fall. Details revealed one at a time, the stitching, the plaid, the gold, the way you would uncover an artefact: slowly, carefully, without rushing to see it all at once. We didn't want the images to explain the shoe. We wanted them to make you lean in.
Photography has always been one of the ways we think about objects, from our own shoots to the work we admire, like Paolo Roversi's Doubts. Here, the goal was simple: treat a sneaker with the patience you would give to something rare.
The Air Jordan 14 was designed around speed, precision and a car built in Maranello. Mowalola slowed it down. She aged it, marked it and signed it, and turned one of the most engineered shoes in the archive into something that feels personal.
Some sneakers are made to be seen. This one is made to be found.
The Air Jordan 14 x Mowalola "Burnt Red" is available now at Noirfonce. Explore the rest of our Jordan collection, or read about another Jordan collaboration rooted in culture: Jordan 16 x Free the Youth.
